Madrinas is leaving ~$560K/year on the table in welcome-flow revenue.
I want to fix that for you, for free.
We'll Build This Flow In Your ESP. Free.
Our expert designers and tech team will design this entire 8-email flow, build it into your ESP, and split test it against your current welcome sequence.
The 8 emails we wrote for Madrinas
Click any email to expand the full copy. Subject line, preview text, hero, every module. Production-ready and built to drop into your ESP.
1
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INBOX MODULE
Subject Line: MADRINAS10 is live, use it now
Preview Text: Your 10% off, ready to use
HERO MODULE
Hero Approach: Direct
H1: Flavor Awaits
Subhead: Your 10% off is live
Cta Button: Shop Now
MODULE 2: TRANSITION COPY
You're officially part of the MadFam. Use code MADRINAS10 at checkout for 10% off your first order. It expires in 14 days.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: PRODUCT-ONLY
H2: Start Here. The Fan Favorites
Classic Caramel Cold Brew The crowd-pleaser that keeps people coming back
Brownie Batter Cold Brew Instant chocolate obsession, no machine needed
Cherry Limeade Charged Refresher. 190mg natural caffeine, zero guilt
Blackberry Maji Dragonfruit Refresher Palia collab with an in-game reward inside
Strawberry Shortcake Boba Milk Tea Smooth, sweet, and gone in seconds
Terraria Collector's Box A collab bundle that actually doubles as a collectible
2
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Seriousy. No warehouse, no office. Just me and my brother Justin running Madrinas out of our cars.
We didn't have a fancy pitch deck or investors lined up. We had a simple idea: coffee culture was boring and way too exclusive, and flavor had gotten completely predictable. We wanted to build something different. Something loud. Something that actually fit the way people like us actually lived.
So we called it a movement. DISCOVER MADNESS. And we meant it.
Fast forward to today and we're headquartered in Saint Louis, partnering with game studios and entertainment franchises we grew up loving. Halo. Terraria. Cyberpunk. Assassin's Creed. RuneScape. And every limited drop we do comes with the same goal it always had: bring the community something they've never tasted before.
The MadFam has grown way beyond what two brothers in a parking lot ever imagined. But the reason we're here is still the same. To make something worth discovering.
If you haven't tried us yet, now's the time. Your welcome code MADRINAS10 gets you 10% off and it's good for the next 14 days. Hit reply if you have questions. I actually read these.
– Alex
Co-Founder, Madrinas
3
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INBOX MODULE
Subject Line: Instant coffee, not boring coffee
Preview Text: Madrinas does it differently. Here's how
HERO MODULE
Hero Approach: Curiosity
H1: Not Like the Rest
Subhead: Here's what sets us apart
Cta Button: See for Yourself
MODULE 2: TRANSITION COPY
Most beverage brands sell you one flavor and call it a lineup. Madrinas isn't doing that.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: INFOGRAPHIC + PRODUCT EMBED
H2: Why the MadFam Keeps Coming Back
Infographic: Checklist
- All-natural caffeine. 190–192mg per serving, no synthetic shortcuts
- Low sugar across the entire refresher line. Energy that doesn't wreck your afternoon
- Dozens of flavors across cold brew, boba tea, and charged refreshers. Not two options and a seasonal
- Licensed gaming collabs with in-game reward codes bundled right in the box
- Instant format. Mix with cold water in seconds, no machine, no mess
- A real community. Discord, creator program, rewards points, and a MadFam that actually shows up
Products Shown
- Brownie Batter Cold Brew. The bestseller that proves instant can be indulgent
- Cherry Limeade Charged Refresher. Natural energy, no sugar crash
- Boba Fruit Tea Starter Kit. Everything you need to go full boba at home
4
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INBOX MODULE
Subject Line: You browsed but didn't bite
Preview Text: MADRINAS10 still works. 9 days left
HERO MODULE
Hero Approach: Direct
H1: Still Good for 9 Days
Subhead: Your 10% off, still waiting
Cta Button: Use My Code
MODULE 2: TRANSITION COPY
Code MADRINAS10 is still active at checkout. But it won't be for long.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: PRODUCT-ONLY
H2: Not Sure Where to Start? These Are the Easy Picks.
Classic Caramel Cold Brew The one that hooked most of the MadFam
Strawberry Shortcake Boba Milk Tea Sweet, smooth, and gone before you expect it
Blackberry Maji Dragonfruit Refresher Palia collab, in-game plush code inside
Sour Grape Boba Fruit Tea Tart, bold, and nothing like your usual tea
Terraria Collector's Box Collab bundle with shaker cup and a fan-favorite brew
5
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INBOX MODULE
Subject Line: What's actually in your energy drink?
Preview Text: Here's how Madrinas actually stacks up
HERO MODULE
Hero Approach: Question
H1: Still Drinking That?
Subhead: See what you're choosing between
Cta Button: Make the Switch
MODULE 2: TRANSITION COPY
Most brands won't show you this comparison. We'll just put it out there.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: INFOGRAPHIC + PRODUCT EMBED
H2: Madrinas vs. The Rest
Infographic: Table
- Caffeine source | Madrinas: All-natural (190–192mg) | Typical Competitor: Synthetic caffeine common
- Sugar content | Madrinas: Low sugar across refresher line | Typical Competitor: High sugar in most flavored energy drinks
- Flavor variety | Madrinas: Dozens across coffee, boba tea, and refreshers | Typical Competitor: One or two product types, limited SKUs
- Cultural connection | Madrinas: Licensed gaming collabs. Halo, Terraria, AC, RuneScape | Typical Competitor: Generic branding, no community tie-in
- Preparation | Madrinas: Instant. Just add water, done in seconds | Typical Competitor: Pre-mixed cans or requires brewing equipment
- Collectibility | Madrinas: Exclusive shaker cups, collector's boxes, in-game codes included | Typical Competitor: Packaging is functional only, no collectible value
- Price per can | Madrinas: Comparable to premium canned energy drinks | Typical Competitor: Comparable. This one's a fair tie
Products Shown
- Cherry Limeade Charged Refresher. Natural caffeine, low sugar, tastes like summer
- Brownie Batter Cold Brew. Instant, indulgent, and still no machine required
- Terraria Collector's Box. The product that doubles as something worth keeping
6
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INBOX MODULE
Subject Line: 4.64 stars, 6,376 people verified
Preview Text: Real MadFam, real opinions
HERO MODULE
Hero Approach: Direct
H1: Don't Take Our Word
Subhead: 4.64 stars across 6,376 reviews
Cta Button: Shop the Best Sellers
MODULE 2: TRANSITION COPY
We pulled the reviews that actually answer the questions most people have before they order.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: INFOGRAPHIC + PRODUCT EMBED
H2: What Real Customers Said
Infographic: Numbered List
- 1. On flavor quality. "This genuinely might be one of the best flavors I've ever had for one of these kind of powdered drink mixes. Almost like a strawberry milkshake and it doesn't taste thin or have any strange flavors.". 6.5Sweedmoor
- 2. On dark roast coffee. "This roast is DARK! I love me a good dark roast and this one hits all the spots. Dark roast lovers need this in their coffee bar.". Anthony G.
- 3. On refreshers. "I've tried a lot of refreshers and this one is easily one of my favorites. Highly recommended!". Anthony G.
- 4. On collab products. "It's a very nice flavour being pretty sweet + I love the shaker cup. I typically am more of a fan of the charged refreshers, but since its a terraria collab I decided to try it out and it is really nice.". Jamie
- 5. On pairing flexibility. "An incredible base flavor that pairs really well with soda water. This will be one of my regulars for sure.". Anonymous
Products Shown
- Strawberry Shortcake Boba Milk Tea. The one that tastes like a milkshake but isn't
- Terraria Collector's Box. Loved even by people who don't usually drink cold brew
- Cherry Limeade Charged Refresher. The refresher that keeps making the short list
7
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INBOX MODULE
Subject Line: MADRINAS10 dies in 48 hours
Preview Text: After that, it's gone for good
HERO MODULE
Hero Approach: Direct
H1: Last Chance
Subhead: 48 hours left on your 10% off
Cta Button: Use MADRINAS10 Now
MODULE 2: TRANSITION COPY
Code MADRINAS10 expires in 48 hours. No extensions, no second code.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: PRODUCT-ONLY
H2: Order Before It Expires
Brownie Batter Cold Brew The bestseller, for good reason
Classic Caramel Cold Brew Smooth, reliable, and always in stock
Cherry Limeade Charged Refresher. 190mg natural caffeine before your code runs out
Blackberry Maji Dragonfruit Refresher Palia collab, in-game code inside
Boba Fruit Tea Starter Kit Your home boba setup, 10% off while you still can
Terraria Collector's Box Limited collab, not guaranteed to stick around
8
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I noticed you haven't placed an order yet and I just wanted to make sure everything's okay on your end.
If something came up, or you're still not sure what to try first, that's completely fine. No pressure from me.
But I do want to be straight with you. Your welcome code MADRINAS10 is expiring today. After that, I can't extend it. So if there's anything in your cart or on your mind, now's the time.
If you're not sure where to start, the flavor quiz on the site takes about 30 seconds and actually gives you a solid recommendation based on what you're into. Or just reply here and tell me what you like. Coffee, tea, something with a kick. And I'll point you in the right direction.
Either way, glad you found us. Hope to see your first order soon.
– Alex
Co-Founder, Madrinas
Ready to see this live in your ESP?
Let's get your free welcome flow set up →Where most DTC brands leak revenue on email
These are the patterns we see across almost every $100K-$500K/month store before we start working together:
- ✕Most DTC welcome flows cut off after 2-3 emails, right when new subscribers are at peak intent and open rates are highest.
- ✕Relying on discount codes as the primary incentive trains your list to wait for deals instead of buying on brand desire.
- ✕The founder story and origin of the brand gets buried on the about page and never shows up in email, losing the biggest differentiator a small brand has.
- ✕Zero segmentation between first-time buyers and repeat customers, so everyone gets the same generic promo blasts.
- ✕Abandoned cart flows stop at one email. Industry benchmark recovers 2-3× more revenue with a 3-touch sequence layered with real objection handling.
Four pillars. No fluff.
Trust Transfer
Plain text founder emails convert your existing audience trust into buyer confidence in a way designed emails never can.
Layered Objection Removal
Each email removes one specific purchase barrier, so by the final send the only thing left between them and a purchase is inertia.
Controlled Urgency Curve
Discount pressure starts casual and escalates to real scarcity, without training subscribers to wait for the next deal.
Soft Landing
The final email is a personal check-in, not a hard sell. Non-buyers leave the sequence warm for future campaigns instead of unsubscribed.
Real numbers from a real 8-email welcome sequence
Social proof
Nick Yates
Thanks for checking this out. This document will help you build a retention engine that keeps customers buying without burning through margin on discounts.
What I do
- Build email retention systems that generate consistent revenue for ecommerce brands doing $100K-$500K monthly
- Embed myself into your brand voice so every email sounds unmistakably like you
- Create promotional strategies that protect margin while keeping your list engaged year-round
- Design the 30-Day Email Engine, a complete retention foundation with a $25K revenue guarantee
My approach is different. I don't touch generic templates or cookie-cutter campaigns. This is boutique, voice-driven email marketing where I become an extension of your brand for 18+ months on average. No junior copywriters. No bloated agency bureaucracy. Just strategic retention work that CEOs actually care about.
I've helped brands like Ancestral Supplements generate $7.6M in attributed email revenue by focusing on loyalty and LTV, not just broadcast blasts.
Let's get your free welcome flow set up
Pick a time below. In less than 30 minutes we'll get everything we need to get this split test set up in your ESP in less than two weeks.